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Paskenta Band of Nomlaki Indians Acquires Mad River Brewery

Purchase of Brewery from Yurok Tribe Builds Economic Portfolio

Corning, Calif. – (March 20, 2024) – Today, the Paskenta Band of Nomlaki Indians announced the acquisition of the Mad River Brewery from the Yurok Tribe in Northwestern California. Based in Blue Lake, California, Mad River Brewery has distinguished itself as a producer of premium craft beers, recognized for their quality and dedication to environmental stewardship.

In November 2021, The Paskenta Band of Nomlaki Indians opened The Paskenta Brewery and Distillery, becoming the first tribal-owned distillery in California. With the acquisition of Mad River Brewery, the Paskenta Tribe continues to build its economic portfolio.

“Acquiring Mad River Brewery is another milestone in Paskenta’s commitment to building an economically sustainable future for our tribe and serving as an economic growth driver for our neighbors,” said Tribal Chairman Andrew “Dru” Alejandre.  “We’ve enjoyed great community response since opening Paskenta Brewery & Distillery. Now, with the acquisition of Mad River Brewery, we’re honored to extend our expertise in blending tribal identity and craft beer to the Northern California community and tribes across the nation. As we continue to innovate, we proudly lead the way in crafting beers and spirits within Indian Country.” added Alejandre.

In 2019, Mad River Brewery became one of the first Tribal Breweries in the United States, making it a trailblazer in the craft beer industry. A women-led company formed the first partnership between a tribally owned brewery and a professional baseball team, making Mad River Brewery hand-crafted a staple at San Francisco Giants home games at Oracle Park. Mad River Brewery has won notable local, national, and international awards, including the Word Beer Cup and the Great American Beer Festival.

“It fills my heart to know the business will remain in tribal hands and continue supporting the tribal community. I have no doubt Mad River Brewery will continue its growth with this Paskenta Partnership.” said Linda Cooley the CEO of Mad River Brewery.

ABOUT THE PASKENTA BAND OF NOMLAKI INDIANS

The Paskenta Band of Nomlaki Indians owns Rolling Hills Casino & Resort, which includes the Casino, three restaurants, two conference centers, a Brewery & Distillery, RV Park and Travel Center, The Equestrian Center at Rolling Hills and The Links at Rolling Hills Golf Course. They employ over 500 team members, most of whom work full time with health care benefits and 401k options. Each year, hundreds of thousands of guests visit Rolling Hills Casino, bringing with them tourist dollars that benefit the local economy. The Casino and the Paskenta Band of Nomlaki Indians are strong community partners supporting local programs through generous grants and sponsorships. The Paskenta Nomlaki Foundation donates hundreds of thousands of dollars to community organizations each year, with over $9 million donated to benefit local health, safety and education programs.

ABOUT MAD RIVER BREWERY

Mad River Brewery, a women-led Independent Craft Brewery located in Humboldt County, California has been brewing best-quality beers for more than three decades. MRB employs a time-honored, cut-no-corners approach to hand-crafting the finest quality ales, receiving four Gold Medals, four Silver Medals and one Bronze Medal from the Great American Beer Festival, which offers the most prestigious awards in the industry. Celebrating their 35th anniversary this year, the tribally owned craft brewery is recognized globally for award-winning ales such as their flagship Steelhead Extra Pale Ale, and their Jamaica Red Ale. The brewery’s portfolio of craft beverages includes new and reinvented products that highlight important endeavors, setting a standard for environmental and social responsibility in the industry.

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