Native Edge Institute Rapid City

Native Edge Institute – Rapid City, South Dakota


Business Fundamentals: Connect, Learn, Lead, and Grow Your Business

One Day Business Training for All Minority Owned Small Business Owners


Registration limited to the first 50 onsite participants, or viewable via webinar.


Register here. 


Thursday November 4, 2021 9:00 AM – 4:00 PM MST

Best Western Ramkota

2111 N. Lacrosse St.

Rapid City, SD 57701


Brought to you by The National Center for American Indian Enterprise Development (NCAIED) and funded in part by the U.S. Small Business Administration



November 4, 2021 


9:00 AM – 9:30 AM: Welcome Remarks


9:30 AM – 10:00 AM: Elevate Rapid City


Elevate Rapid City was established in 2019 merging the Chamber of Commerce and Economic Development organizations to lead the economic development and small business efforts in the Black Hills region creating a diverse business, economic and workforce ecosystem to elevate, inspire, create, a strong vision of making Rapid City and the Black Hills the place to live, learn and grow as a community. Elevate Rapid City is committed to promoting business and personal advancement in western South Dakota through a targeted spotlight on jobs, infrastructure, and overall quality of life in and around the Black Hills region and Rapid City metro area.


10:00 AM – 10:45 AM: Business Plan Development


By organizing your thoughts on a possible business venture into a business plan, you begin the process of creating a successful enterprise. A business plan will help you communicate your idea, not only to financers, but also to employees, potential employees, suppliers, and customers. Planning is a continuous process. Once you have written your business plan, you should not consider it finished. It is a document that will guide the formation and growth of your business you should continually revise.


10:45 AM – 11:15 AM: The Key Goals to Your Marketing Plan


The concept of target markets is one of the most important aspects of marketing. It is unrealistic to think that you can attract everyone, so you need to identify your ideal customers. You want to know what they like, what they don’t like, and where you can find them. A marketing plan is an essential part of your overall business plan and should focus on the business’s target audience. A good marketing plan will help guide your efforts each year and will always ensure that the marketing strategy you use lines up with the goals and plans you’ve made for your business.


11:15 AM – 11:45 AM Workforce Development, Marketing Your Brand


In this session learn what employers are looking for when hiring a new candidate, and why selling yourself to your future employer is important. Learn the key skills when marketing your brand to potential employers.


11:45 AM – 12:45 PM: Lunch Keynote: Native American Leadership Panel


The Great Plains is a vast landscape rich in culture, history, and resources. This panel will inspire entrepreneurs by learning what the Great Plains Tribal Chairman’s Association Inc, is providing member tribes in their governmental and programmatic development consistent with their goals for self- determination and self-sufficiency to build effective public relations and education programs with non- Indian communities. Red Cloud Renewable brings renewable energy, organic food, sustainable housing, and green job trainings to assist tribal members and communities to move toward energy independence through sustainable living projects and workforce development and training skills.


  • A. Gay Kingman, M.Ed., Executive Director, Great Plains Tribal Chairman Association
  • Chief Henry Red Cloud, Owner, Red Cloud Renewable


12:45 PM – 1:30 PM: Financing Your Business/Access to Capital


Community Development Financial Institutions (CDFIs) are specialized community based financial institutions with a primary mission to promote economic development by providing financial products and services to people and communities underserved by traditional financial institutions. Many entrepreneurs are first-generation business owners who need additional support in becoming loan ready. Hear from one Community Development Fund Institution located in Eagle Butte South Dakota and see what they have done to assist their community with financing needs and learn from subject matter experts to access your business capital needs.


1:30 PM – 3:00 PM: Overview of Small Business Federal Contracting, Set-Aside Programs, Updates, New Rules and Regulations


This session will train nascent federal contractors regarding the benefits of participating in various small business contracting and set-aside programs. We will review eligibility criteria, affiliation concerns, program benefits, and discussions on how to maintain eligibility. Small Business Contracting Programs to be discussed include the 8(a) Business Development, HUBZone, Service-Disabled Veteran Owned Small Business, Women Owned Small Business and Economically Disadvantaged Women Owned Small Business Programs. And review the New Rules and Regulations.


3:00 PM – 3:30 PM: Procurement Technical Assistance Center


The Native American Development Corporation Procurement Technical Assistance Center (PTAC) offers one-on-one assistance and training to help businesses in MT, WY, ND, SD, and NE, a part of the BIA Rocky Mountain and Great Plains Regions. Businesses are offered technical assistance and training to help them in local, state, federal, and tribal government contracting, and help them understand business registrations into the federal arena, and help with certifications such as the 8(a) program, woman owned program, service-disabled veteran program, and HUBZone program and the certifications. They also can help you develop your capability narrative in a format that is conducive to federal contracting and contracting officers.



3:30 PM – 4:00 PM : Export and Trade


In this session learn about the importance of culturally based business and strategic planning and how Indigenous-run organizations and businesses can be healthy, enjoy financial growth, and succeed within the dominant business system without compromising cultural values.

4:00 PM Closing Remarks